ENTREPRENEUR. DISRUPTOR. CEO. FOUNDER. AUTHOR. STRATEGIST. BOOSTRAPPER. INVESTOR.
For almost 20 years, Heidi Luerra has built, bootstrapped, and founded businesses in creative industries such as the arts, entertainment, fashion, and technology.With a deep respect for the underdog, her businesses have largely been built on the notion that independent artists, entrepreneurs, and creators deserve to be seen and heard. By harnessing technology, and unorthodox creative problem solving she’s managed to disrupt industries, democratize communities and build a platform and space to incubate this personal mission.
With a strong and innate entrepreneurial spirit, Heidi started her first business when she was only 11 years old and has since built and sustained a global multi-million dollar enterprise, wrote and published her own book, and worked with thousands of creative brands throughout her career to date.
CREATING A UNIQUE + UNFORGETTABLE PORTFOLIO EXPERIENCE.
The goal was to create a website that showcases all of Heidie’s accomplishments and work, while making it unique and unforgettable. The site is heavily influenced by high-fashion, editorial vibes and styles with a clean base, allowing Heidi’s fun, colorful, and unique imagery to pop and grab the user’s attention, enthralling them and keeping them on the site.