OUR MISSION

Our mission is simple. We exist to support, develop, and grow woman-owned businesses through strategic brand + website design and development.

01

WE WANT TO CREATE BRANDS THAT PEOPLE LOVE.

The work we do is intended to build bonds between people and the things they love… We want to create and bring communities of like-minded people together through the values and interests they share.

02

WE WANT TO CREATE RELATIONSHIPS PEOPLE VALUE.

Whether it’s our focus on our workplace culture, or our focus on partnering with our clients, we’re deeply rooted in sharing our passion. We want to bring people joy through what we do.

OUR VALUES

For us, our values are more than just words. They are ways of living, creating, and doing. Our values run deep through our company culture and have since day one.Even as the definitions list has changed, the principles of our values remain the same.

01

EVERYONE CONTRIBUTES

No matter what your role is, we expect you to contribute to the project. Great work requires collaboration.

02

CLIENTS ARE PART OF THE TEAM

We get to work with some of the most exciting brands in the world, and they are trusting us to have their best interest in mind. Do right by them and they’ll do right by us.

03

ALWAYS DELIVER

Don’t let others down. Don’t disappear in the middle of a project. Over-deliver on expectations. Over-communicate. Don’t make assumptions. Trust is earned, not given.

04

FEEDBACK IS ALWAYS VALUABLE

“That looks great” isn’t good feedback. “That looks great because of XY&Z” is. Make your feedback valuable so your team values your feedback.

05

CRAFTING FOR CLIENTS

The work we create isn’t for Dribbble or a personal portfolio. It’s crafted for our clients and their audiences. We design for the results and we are always proud of the outcome.

06

CREATE MEANINGFUL RELATIONSHIPS

We value creating meaninful relationships with everyone. We recognize the importance of learning others like to do things, what their strengths are, what they enjoy outside the office. Being “real people” and a connected team is key.

DESIGN
PHILOSOPHY

NO1

Simplicity wins

NO2

Authenticity is everything

NO3

Strategy is always necessary

NO4

Credibility begins with aesthetics

NO5

The consumer rules our world

NO6

Don’t lose emotion in execution

NO7

A focus on culture moves a brand forward

NO8

Results matter